The Hotlines

Although the genre of this band isn't primarily obvious, when looking at the various features of this advert, it is easy to narrow down the options. There is no photo of the band, instead it features a retro picture of a woman with a phone, the colours of which have been artistically smudged on the "wrinkled" page. The font matches the retro image the band has demonstrated so far, and creates quite a quirky vibe, one that links them with bands such as the Beach Boys and The Ramones. This gives an idea of what genre the music being advertised may be. The text on this advert is very bold and simple, and also features the band's Myspace URL, which already starts to put the band into a sort of grouping of fairly new bands which gather fans online. The genre of The Hotlines is in fact pop punk, a quirky style of music which uses elements of different already established genres, and makes very unique tracks. I think this advert demonstrates the image they're striving to portray very well.