Thursday, 1 October 2009

Intertexuality.

Goodwin's idea of using intertextuality references in music videos to provoke nostalgic connotations and introduce new ideas can be inspired by many different sources, for example, cinema, fashion, and more recently, video games (Red Hot Chilli Peppers - Californication). Below is a few examples of intertextuality in music videos.


Television: Beastie Boys - Sabotage.



The music video for The beastie Boys - Sabotage parodies 1970's cop shows through the use of costume, props, narrative, fast-cut editing, a vast combination of camera shots and angles, and even freeze frame credits introducing the characters. The video light-heartedly mocks 70's cop shows such as Starsky and Hutch, S.W.A.T. and The Rookies, in an inventive and artistic style, bringing about notions of reminiscence for the 70's era.


Cinema: Beastie Boys - Intergalactic/Jennifer Lopez - I'm Glad.



The Beastie Boys video for 'Intergalactic' parodies Japanese Kaiju film. These typically feature a giant monster of some sort, destructing a Japanese city. The most famous Kaiju film being 'Godzilla'. 'Intergalactic' stars a giant, dancing robot terrorising a Japanese city. The costumes worn by the band are the uniforms of Japanese construction workers, adding to the authenticity of the video.


The well-known film Flashdance heavily influences Jennifer Lopez's video for I'm Glad. Costume, dancemoves, poses, settings and even the iconic 'water scene' is re-enacted in J-lo's video to revive the essence of the film. This parody is slightly more obvious than 'Intergalactic's' parody on Kaiji films as it uses a lot more of the noticeable elements of 'Flashdance'.

Fashion


Robert Palmer - Addicted to love (1986)

Shania Twain - Man, i feel like a woman (1999)








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